Lesson 1 of 8

Frame a product question

Turn an idea into a question a team can actually investigate.

What it is

A product question names who has a problem, what the problem is and what a better outcome would look like. “An app for restaurants” is an idea; “Can small restaurants cut nightly food waste with a 2-minute closing log?” is a question.

Why it matters

Every later step inherits the question. A vague question gets vague research, broad options and a decision nobody can check.

How DeliverX does it

You write one or two lines. Aria asks a few clarifying questions before anything is planned.
Missing pieces, such as who the first users are, are listed as unknowns rather than guessed.
Nothing runs until you approve the plan built from your question.

Common mistake

Describing a solution (“build a booking app”) instead of a problem worth solving.

Try it in your project

Start a project with one sentence that names a person, a problem and an outcome.

Open your projects